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Aesthetics
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Nails
Multi-service day spa
Still Spa offered premium services but was stuck competing with low-cost nail salons. We clarified their positioning, rebuilt their acquisition strategy, and used data to scale only what actually converted.
Client
Scope of Work
Results
Struggling to stand out in a competitive market with premium services trapped in a budget category.
Still Spa provided high-value services like facial sculpting, massage therapy, osteopathy, and head spa treatments, but the market still viewed them as a nail salon.
Revenue plateaued, demand was inconsistent, and growth felt capped.
Too many services, no clear positioning, and inconsistent marketing.
Their service mix was broad, but positioning was unclear. Marketing efforts were scattered, tracking was limited, and there was no reliable way to tell which services or offers were driving real bookings.
Newer services faced trust barriers because customers didn’t expect specialized treatments from a nail studio.
Clarify positioning, then let data decide what scales. We led a rebrand from Nails Ave to "Still Spa by Nails Ave", shifting perception from nail salon to premium multi-service spa.
We launched structured Meta and Google Ads with aggressive offer testing across service categories, supported by service-specific landing pages and full conversion tracking.
Performance data quickly revealed that Google Ads drove significantly higher intent for specialized services, while Meta supported discovery and select offers.
We then implemented a combined offer strategy, running complementary services in parallel to improve efficiency and lower acquisition costs.
Ads can carry growth and they work when done right. But without clear branding and positioning, you’re fighting uphill. Growth was possible before but once positioning caught up, growth became easier, cleaner, and far more sustainable. Still Spa is now operating from strength, not strain. It wasn't all rainbows & sunshine. There were operational and logistical challenges along the way but even so, with clearer positioning and a system behind demand, Still Spa is in a far stronger place than where they started.
