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Aesthetics
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Health & Wellness
A modern approach to injectables
LUXE Med Spa spent heavily on ads but got poor results: just clicks and engagement, not customers. We rebuilt their strategy around high-intent offers and revenue tracking. Their strategy now drives booked appointments not just views.
Client
Scope of Work
Results
Views & clicks ≠ more profit & revenue.
The previous agency prioritized clicks and engagement over bookings in addition to heft retainer for organic content.
Ads used generic discounts that attracted price shoppers, not committed clients.
There was no tracking between ads and revenue, making marketing spend unpredictable.
Vanity metrics, weak offers, and attracting bargain shoppers.
Ads pushed generic discounts that attracted price shoppers instead of serious patients.
There was no tracking across ads, bookings, or revenue, so decisions were based on guesses, not data. Marketing spend increased, but confidence dropped.
We shifted marketing from attention to intent. Rebuilt campaigns around high-intent offers, designed to qualify patients before they ever booked.
Incentives were framed around value and outcomes, not price cuts.
We implemented end-to-end tracking across ads, forms, bookings, and sales, so every dollar spent could be tied back to revenue.
Campaigns were optimized around booked appointments, not engagement.
Marketing only works when it drives revenue. By aligning offers, tracking, and optimization around bookings. Offers still matter. They just need to be structured to qualify intent, not chase discounts. When tracking is in place and campaigns are built around intent, there are no bad leads, only poor strategy and execution.
