FREQUENTLY ASKED QUESTIONS
faqs
faqs
Before you ask.
Straight answers. No sales pitch.
Before you ask.
Straight answers. No sales pitch.
Before you ask.
Straight answers. No sales pitch.
How our process works, what results actually look like, and what to expect if we work together.
How our process works, what results actually look like, and what to expect if we work together.
General Questions
General Questions
Practical answers to how working together actually looks.
How long does a typical project take?
It depends on the scope.
Focused projects usually run 2 to 6 weeks. Growth retainers are ongoing by design. We move fast, but we don’t rush strategy.
What if I don’t know exactly what I need?
That’s normal. Most clients don’t.
You don’t need the answers. You need clarity. We diagnose first, then recommend what actually moves revenue instead of selling you random services.
Can I request just one service?
Yes, but only if it makes sense.
If one service solves the bottleneck, we’ll do just that. If it won’t move the needle on its own, we’ll tell you upfront instead of taking your money.
Do you work with international clients?
Yes. Although we primarily work with clients across North America; location doesn’t matter.
Marketing fundamentals don't change by geography. We've consistently outperformed "local agencies" because while the market may be local, the fundamentals aren't.
What if I need changes after a project ends?
You’re not abandoned.
Small fixes are handled quickly. Bigger changes can be scoped as a new project or rolled into a retainer if ongoing support makes more sense. We don’t disappear once work is delivered.
How long does a typical project take?
It depends on the scope.
Focused projects usually run 2 to 6 weeks. Growth retainers are ongoing by design. We move fast, but we don’t rush strategy.
What if I don’t know exactly what I need?
That’s normal. Most clients don’t.
You don’t need the answers. You need clarity. We diagnose first, then recommend what actually moves revenue instead of selling you random services.
Can I request just one service?
Yes, but only if it makes sense.
If one service solves the bottleneck, we’ll do just that. If it won’t move the needle on its own, we’ll tell you upfront instead of taking your money.
Do you work with international clients?
Yes. Although we primarily work with clients across North America; location doesn’t matter.
Marketing fundamentals don't change by geography. We've consistently outperformed "local agencies" because while the market may be local, the fundamentals aren't.
What if I need changes after a project ends?
You’re not abandoned.
Small fixes are handled quickly. Bigger changes can be scoped as a new project or rolled into a retainer if ongoing support makes more sense. We don’t disappear once work is delivered.
Results & Expectations
Results & Expectations
Clear expectations around timelines, outcomes, and accountability.
Clear expectations around timelines, outcomes, and accountability.
How fast will I see results?
You usually see signal in the first 14 to 30 days. That means sales & leads coming in, patterns forming, and early winners showing themselves.
Real growth happens in the 60 to 90 day window. That is when data compounds, ads stabilize, and decisions stop being guesses.
If someone promises massive scale in one month, they are skipping the hard part.
What does success look like in 30 days?
Month one is about control.
You want clean tracking, clear offers, predictable lead flow, and proof that people will book when contacted correctly.
If you leave month one with clarity, month two becomes easier. If you leave month one confused, scaling only amplifies the problem.
What if results are slower than expected?
Slow results are usually caused by one of four things.
Weak offers. Poor ad creatives. Broken sales/follow-up system. Or bad tracking.
We isolate the issue fast and adjust immediately. We do not wait weeks hoping performance fixes itself. Hope is not a strategy.
Do you guarantee results?
Can you guarantee you'll let us do our job and give us the tools to do it? If yes, then we’ll guarantee results.
Results depend on the agreement and who controls execution.
If we own execution, we guarantee results.
If execution sits with you and it’s done poorly or slowly, that’s on you.
We don’t guarantee outcomes we don’t control.
We do guarantee speed, effort, transparency, and constant improvement.
Marketing doesn’t fail, execution does.
How do you measure success?
Sales. Bookings. Revenue. Profit.
Clicks, reach, and engagement only matter if they lead to those outcomes.
Everything else is supporting data, not the scoreboard.
How fast will I see results?
You usually see signal in the first 14 to 30 days. That means sales & leads coming in, patterns forming, and early winners showing themselves.
Real growth happens in the 60 to 90 day window. That is when data compounds, ads stabilize, and decisions stop being guesses.
If someone promises massive scale in one month, they are skipping the hard part.
What does success look like in 30 days?
Month one is about control.
You want clean tracking, clear offers, predictable lead flow, and proof that people will book when contacted correctly.
If you leave month one with clarity, month two becomes easier. If you leave month one confused, scaling only amplifies the problem.
What if results are slower than expected?
Slow results are usually caused by one of four things.
Weak offers. Poor ad creatives. Broken sales/follow-up system. Or bad tracking.
We isolate the issue fast and adjust immediately. We do not wait weeks hoping performance fixes itself. Hope is not a strategy.
Do you guarantee results?
Can you guarantee you'll let us do our job and give us the tools to do it? If yes, then we’ll guarantee results.
Results depend on the agreement and who controls execution.
If we own execution, we guarantee results.
If execution sits with you and it’s done poorly or slowly, that’s on you.
We don’t guarantee outcomes we don’t control.
We do guarantee speed, effort, transparency, and constant improvement.
Marketing doesn’t fail, execution does.
How do you measure success?
Sales. Bookings. Revenue. Profit.
Clicks, reach, and engagement only matter if they lead to those outcomes.
Everything else is supporting data, not the scoreboard.
Pricing & Commitment
Pricing & Commitment
How pricing works, what you’re paying for, and how to know if this makes sense.
How does pricing work?
It depends on how you engage us.
For focused projects, pricing is a one-time fee. Clear scope. Clear outcome. No ongoing commitment.
For growth retainers, pricing is monthly. Ongoing growth requires ongoing testing, optimization, and execution. Retainers exist because growth is not a one-time event.
Do you charge a percentage of revenue?
Only under our revenue share model.
This sits inside a growth retainer. You pay a lower upfront fee, and we take a small percentage of revenue generated directly through our efforts.
This model only makes sense when tracking is clean and execution is tight. If we can’t measure it properly, we don’t offer it.
Is there a minimum ad spend required?
Yes.
Without volume, testing turns into guessing and timelines stretch unnecessarily. Data requires spend. There is no way around that.
Are there long-term contracts?
No long lock-ins.
We expect enough time to test, learn, and optimize properly. But performance should be the reason you stay, not paperwork.
I know another agency that can do it for cheaper, can you match their rate?
No. And you should work with them if price is the deciding factor.
We’re not the cheapest option, and we’re not trying to be. Cheaper usually means less testing, less accountability, and less ownership past the click.
You’re paying for experience, volume testing, conversion accountability, and decision-making that removes luck from the equation.
Cheap execution is more expensive in the long run.
How does pricing work?
It depends on how you engage us.
For focused projects, pricing is a one-time fee. Clear scope. Clear outcome. No ongoing commitment.
For growth retainers, pricing is monthly. Ongoing growth requires ongoing testing, optimization, and execution. Retainers exist because growth is not a one-time event.
Do you charge a percentage of revenue?
Only under our revenue share model.
This sits inside a growth retainer. You pay a lower upfront fee, and we take a small percentage of revenue generated directly through our efforts.
This model only makes sense when tracking is clean and execution is tight. If we can’t measure it properly, we don’t offer it.
Is there a minimum ad spend required?
Yes.
Without volume, testing turns into guessing and timelines stretch unnecessarily. Data requires spend. There is no way around that.
Are there long-term contracts?
No long lock-ins.
We expect enough time to test, learn, and optimize properly. But performance should be the reason you stay, not paperwork.
I know another agency that can do it for cheaper, can you match their rate?
No. And you should work with them if price is the deciding factor.
We’re not the cheapest option, and we’re not trying to be. Cheaper usually means less testing, less accountability, and less ownership past the click.
You’re paying for experience, volume testing, conversion accountability, and decision-making that removes luck from the equation.
Cheap execution is more expensive in the long run.
Proof & Experience
Proof & Experience
What to expect when marketing is treated like a system, not a gamble.
What to expect when marketing is treated like a system, not a gamble.
What industries do you specialize in?
We specialize in performance.
While 90% of our partners are in service-based beauty businesses: medical spas, aesthetics, and wellness; we've also driven results in eCommerce, DTC, restaurants, and local service brands.
Different markets, same fundamentals. Execution is what matters.
How do I know your case studies & testimonials aren’t cherry-picked?
We intentionally show a small sample. Not outliers. Patterns. The goal isn’t to impress you with one crazy win. It’s to show repeatable execution across different problems.
Can I speak with a reference?
No. We respect our clients’ time and privacy, nor do we interrupt our clients so we can sell to new ones.
Our work speaks through documented results, not phone calls.
If you need external validation beyond documented results and clear accountability, we’re likely not aligned.
Have you worked with businesses at our stage before?
Yes. From zero to scale. Early traction, post-launch drop-offs, recovery phases, and mature growth.
Stage matters more than size. The problems change but the fundamentals don’t.
We adjust strategy based on where you are, not where we want you to be.
Who actually works on our account, and how experienced is the team?
Senior operators with over a decade of combined experience across multiple industries, growth stages, and market conditions.
We operate with an extended team supporting execution, while senior partners stay involved in strategy, direction, and performance on every new account.
You won’t be handed off. Accountability stays at the top.
What industries do you specialize in?
We specialize in performance.
While 90% of our partners are in service-based beauty businesses: medical spas, aesthetics, and wellness; we've also driven results in eCommerce, DTC, restaurants, and local service brands.
Different markets, same fundamentals. Execution is what matters.
How do I know your case studies & testimonials aren’t cherry-picked?
We intentionally show a small sample. Not outliers. Patterns. The goal isn’t to impress you with one crazy win. It’s to show repeatable execution across different problems.
Can I speak with a reference?
No. We respect our clients’ time and privacy, nor do we interrupt our clients so we can sell to new ones.
Our work speaks through documented results, not phone calls.
If you need external validation beyond documented results and clear accountability, we’re likely not aligned.
Have you worked with businesses at our stage before?
Yes. From zero to scale. Early traction, post-launch drop-offs, recovery phases, and mature growth.
Stage matters more than size. The problems change but the fundamentals don’t.
We adjust strategy based on where you are, not where we want you to be.
Who actually works on our account, and how experienced is the team?
Senior operators with over a decade of combined experience across multiple industries, growth stages, and market conditions.
We operate with an extended team supporting execution, while senior partners stay involved in strategy, direction, and performance on every new account.
You won’t be handed off. Accountability stays at the top.
Leads, Sales, Ads, and Performance
Leads, Sales, Ads, and Performance
How demand is created, why it breaks, and what actually turns ads into revenue.
What actually makes an ad work?
Relevance, clarity, and timing.
Good ads don't win because they're clever; they win because they address the right problem (or desire), present a clear offer, and reach the buyer at the right moment.
Pretty ads don't always perform well, and high-performing ads aren't always pretty. Good design helps, but it's rarely the deciding factor. We've proven this through volume testing across different angles and styles.
Are paid ads enough on their own? Why do they work for some businesses but not others?
Paid ads create demand. Conversion systems turn that demand into revenue. Ads alone don't close deals, execution does.
Ads reveal potential demand for your product or service but they're not the only factor driving sales.
Paid ads amplify what already exists. Strong offers, clear positioning, and tight follow-up scale well. Weak systems get exposed faster.
Ads don't fix fundamentals. They reveal them.
Why do we get leads but not bookings?
Because leads don’t close themselves. It takes work.
Most agencies & businesses stop at lead generation. We don’t.
Speed to contact, follow-up, booking flow, and messaging matter just as much as the ad. If any of those break, leads look “low quality” when the real issue is execution.
Are bad leads the problem?
Very rarely. And when leads are labelled “bad”, it’s usually a system issue.
Intent is intent. Someone showed interest in your ad; your process just wasn't strong enough to convert them.
Most so-called bad leads are contacted too late, followed up inconsistently, or pushed through a broken booking flow. When response time drops, conversion drops with it.
Why do good ads stop working over time?
Even strong ads fatigue over time. Creative ad fatigue is totally normal.
Audiences adapt, costs rise, and performance drops if nothing changes. This is why ads require constant testing and iteration.
What actually makes an ad work?
Relevance, clarity, and timing.
Good ads don't win because they're clever; they win because they address the right problem (or desire), present a clear offer, and reach the buyer at the right moment.
Pretty ads don't always perform well, and high-performing ads aren't always pretty. Good design helps, but it's rarely the deciding factor. We've proven this through volume testing across different angles and styles.
Are paid ads enough on their own? Why do they work for some businesses but not others?
Paid ads create demand. Conversion systems turn that demand into revenue. Ads alone don't close deals, execution does.
Ads reveal potential demand for your product or service but they're not the only factor driving sales.
Paid ads amplify what already exists. Strong offers, clear positioning, and tight follow-up scale well. Weak systems get exposed faster.
Ads don't fix fundamentals. They reveal them.
Why do we get leads but not bookings?
Because leads don’t close themselves. It takes work.
Most agencies & businesses stop at lead generation. We don’t.
Speed to contact, follow-up, booking flow, and messaging matter just as much as the ad. If any of those break, leads look “low quality” when the real issue is execution.
Are bad leads the problem?
Very rarely. And when leads are labelled “bad”, it’s usually a system issue.
Intent is intent. Someone showed interest in your ad; your process just wasn't strong enough to convert them.
Most so-called bad leads are contacted too late, followed up inconsistently, or pushed through a broken booking flow. When response time drops, conversion drops with it.
Why do good ads stop working over time?
Even strong ads fatigue over time. Creative ad fatigue is totally normal.
Audiences adapt, costs rise, and performance drops if nothing changes. This is why ads require constant testing and iteration.
How We Work
How We Work
Clear ownership. Fast execution. No confusion about who’s responsible for results.
How involved do we need to be?
It comes down to what you want from our partnership: done-with-you or done-for-you?
We can handle execution, or you can take a more hands-on approach. Depends on your unique situation.
What do you need from us to succeed?
Access, speed, trust, and clear execution ownership.
Depending on the agreement, execution may sit with us, you, or both.
What matters is that it's owned and done right. If you prefer to handle execution, we’ll coach you through it and you must deliver. If we handle it, we need full access and freedom to run it end to end.
Unclear execution kills results. Clear ownership compounds them.
How does communication work once we start?
Direct and efficient.
You get clear points of contact, regular performance updates, and straight conversations when decisions need to be made. No delays. Just action.
How involved do we need to be?
It comes down to what you want from our partnership: done-with-you or done-for-you?
We can handle execution, or you can take a more hands-on approach. Depends on your unique situation.
What do you need from us to succeed?
Access, speed, trust, and clear execution ownership.
Depending on the agreement, execution may sit with us, you, or both.
What matters is that it's owned and done right. If you prefer to handle execution, we’ll coach you through it and you must deliver. If we handle it, we need full access and freedom to run it end to end.
Unclear execution kills results. Clear ownership compounds them.
How does communication work once we start?
Direct and efficient.
You get clear points of contact, regular performance updates, and straight conversations when decisions need to be made. No delays. Just action.
Fit & Alignment
Partnerships work best when expectations are clear, and both sides own their role.
Who are your partnerships not a good fit for?
Anyone looking for hands-off growth or shortcuts. Marketing isn't rocket science but it demands presistance & patience.
If you want it done-for-you, we can be a good fit; but we'll need to align expectations on our creative and operational autonomy.
If you want to move slowly, approve every minor detail, or treat marketing as a side project, this won't work. Growth requires focus and follow-through.
What expectations should we have going in?
Progress before perfection.
The first phase is about traction, clarity, and signal. Not everything wins immediately. What matters is learning fast and acting on it. That’s how scale becomes predictable.
What does a successful partnership look like?
Clear roles, fast execution, and shared accountability.
We own growth strategy and performance. You own the business and the decisions that support it. When both sides execute, results are apparent.
Who are your partnerships not a good fit for?
Anyone looking for hands-off growth or shortcuts. Marketing isn't rocket science but it demands presistance & patience.
If you want it done-for-you, we can be a good fit; but we'll need to align expectations on our creative and operational autonomy.
If you want to move slowly, approve every minor detail, or treat marketing as a side project, this won't work. Growth requires focus and follow-through.
What expectations should we have going in?
Progress before perfection.
The first phase is about traction, clarity, and signal. Not everything wins immediately. What matters is learning fast and acting on it. That’s how scale becomes predictable.
What does a successful partnership look like?
Clear roles, fast execution, and shared accountability.
We own growth strategy and performance. You own the business and the decisions that support it. When both sides execute, results are apparent.
If your brand needs clearer direction or your marketing feels busy without moving revenue – we can change that.
Reach out today and you’ll get a clear plan, honest advice, and a team that cares about the outcome as much as you do. Whether you prefer a quick call or a simple email, getting started is easy.
Reach out today and you’ll get a clear plan, honest advice, and a team that cares about the outcome as much as you do. Whether you prefer a quick call or a simple email, getting started is easy.
We don't do average.
Neither should you.
© 2024 MOD SOCIALS INC.
Phone
We don't do average.
Neither should you.
© 2024 MOD SOCIALS INC.
Phone
We don't do average.
Neither should you.
© 2024 MOD SOCIALS INC.
Phone