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Waxing
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Aesthetics
Local waxing studio
We helped Bare Skin Waxing achieve high service completion rates and built a multi-platform lead generation system that delivers qualified, ready-to-book clients for continuous growth.
Client
Scope of Work
Results
The ads were running but the business was coasting. Bare Skin Waxing had a strong reputation but reputation doesn't fill booked slots. They needed a partner to transform underperforming campaigns into a proven and reliable revenue stream.
They had a strong reputation but reputation doesn't fill booked slots. A good reputation will supplement great marketing; not replace it. They needed a partner to transform underperforming campaigns into a proven and reliable revenue stream.
Multi-layered obstacles: ads ran without tracking, optimization, or testing. They needed a complete rebuild attribution tracking, aggressive offer testing across Meta and Google, and efficient conversion systems.
Most critically, they needed to shift from generating leads to generating qualified prospects who actually showed up.
We built a multi-platform system and optimized it. We started with aggressive offer testing on Meta. On Google Ads, we created ads that targeted people actively searching for waxing services and made it easy for them to book appointments.
We tested multiple price points, audience segments, and creative angles – keeping only what performed.
We implemented conversion tracking, automated lead nurturing in our CRM system, and built a complete attribution system so they could see exactly which leads booked and completed appointments.
We implemented conversion tracking, automated lead nurturing in our done-for-you CRM system, and built a complete attribution system so they could see exactly which leads booked and completed appointments
Running ads on both Meta and Google works better because each platform does something different – they work together, not against each other. Meta creates interest. It reaches people who aren't searching for you yet, building awareness of your service. Google catches ready buyers. It targets people actively searching for what you offer – they just need to find you. By using both platforms, we helped Bare Skin go from ads that didn't work well to a system that brings in ready-to-book clients consistently.
